Behind the Brand


After commuting into NYC day in and day out we saw sad faces, people ignoring the needy, others holding the door for only themselves, and so much more. Needless to say, we were sick of it & wanted to play a role in making the world just a little bit brighter. From that came The Good Deed Bead, our necklace company that promotes random acts of kindness both big and small. We aspire to inspire people to do good and wear their necklace as a constant reminder of the positive change in which they played a role. One single deed, represented by one single bead, can help make the world just a little bit brighter. 


We (Jac & Laur) started off as college roommates and have been best friends ever since. This has been a dream come true, being able to develop a business together that promotes positivity and all things good.